The Power Of Effective Social Media Marketing

At Hamilton & Gordon, we believe that effective social media marketing truly has the ability to take your business to the next level and skyrocket it into virtual stardom. We are passionate about helping FinTech companies & asset management firms reach their full online potential through our range of expert social media marketing services.

Getting To Know You

The first step is to get to know you and your brand better. We will ask you questions to get to know your business better whilst looking at your current social media pages and marketing strategies to see what areas need to be improved upon.


Through in-depth discussions, we set out to define your brand’s goals, target audience and current online positioning of your brand in order to create the best digital strategy for your business.

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Once we have come up with the optimal strategies to enhance your online presence, we put these strategies to work. Whether they be site optimisation or social media advertising campaigns, we ensure that we pay close attention to every detail.

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Once these strategies have been in place for a certain amount of time, we take a step back and review the success of these strategies and assess what tweaks, if any, need to be made.

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Maintenance and retention are very important. Most successful strategies require upkeep in order for customers to remain attentive and interested. Most sustainable results are long-term, and we’ll be there for every step of the process!

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Simple Yet Powerful Growth Strategies For LinkedIn

LinkedIn offers endless possibilities for you to grow your business and connect with your target audience and like-minded individuals. At Hamilton & Gordon we specialise in creating customised LinkedIn strategies to entice and engage potential customers.

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Frequently Asked Questions

While we don’t have all the answers to the million and one social media marketing FAQs out there, we do our best to provide our clients, new or potential, with thorough answers. Need clarification on your digital marketing questions, contact us and we’ll be sure to help you!

Q: Why Is Social Media A Vital Part Of Marketing?

Every business has a virtual audience and this audience is certainly active on one or more of the major social networks currently available.  If you’re a brand that knows and understands the significant power of digital media marketing, you’ll know all too well that committing resources and time to it will most definitely boost brand awareness, drive much online traffic to your website, increase interaction with new and potential customers, drive sales upwards, build brand loyalty and create conversions.

Q: Which Social Media Channels Should Your Business Use?

Now, this is a loaded question with many possible answers. First, it’s important to consider the top, most important social media channels in terms of active users such as Facebook, Instagram, Twitter, LinkedIn and Pinterest. Then, look at your audience and determine where they spend most of their time. This can be done by researching the demographics and virtual behavioural patterns of the online users and target them on their favourite social channels with the type of content you know that they will want to engage with.

Q: How Do Businesses Control Their Brand On Social Media?

While brands and their reputation is mainly in the hands of online audiences and what they say about it, your business does not have complete control but they can somewhat manage their brands by joining online conversations, adding value and showing customers that your brand cares about them.
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